Ragged Edge is a London-based design agency, that works primarily on branding, with companies from around the world. They were founded in 2007, and have up to 50 staff, under numerous different roles such as designers, creative directors, and strategic planners. Ragged Edge calls their clients Changemakers, stating “We will challenge you, we will change you, and you just might change the world.”
They strongly believe that they do things differently when it comes to branding, which allows them to create strong brand identities for their clients. They put their success down to their staff not having egos and all working within one studio to ensure clarity within their design process.
One project that really stood out to me from Ragged Edge, was their branding of Monzo, an online banking company. Ragged Edge built on the strong use of colour, specifically ‘hot coral’ that made Monzo stand out. They built on this, introducing more colours into the brand reflecting the growth of services and products that Monzo now offers.
Oldschool Grotesk Compact was the primary typeface for headings, with the Extra Bold weight used for ‘impactful headlines’. This sans serif typeface works very well with the Monzo branding because of its bold yet welcoming feel. This feeling is conveyed through the rounded edges to characters, and I feel really represents the brand’s values of banking but different. Monzo Sans was also developed for the branding of Monzo as a supporting typeface, in four different weights. This is used for everything else within the brand.
