JKR is a world-renowned graphic design agency with offices located in London, New York, and Singapore.
They specialize in creating beautiful, effective designs for some of the world's most recognizable brands, including Coca-Cola, Budweiser, and Heinz.
JKR Global is made up of designers, strategists, and account managers who work collaboratively to bring their client's visions to life. Their expertise spans a variety of areas, including branding, packaging, and advertising.
One of the key strengths of JKR Global is its attention to detail. They believe that every design element should be carefully considered and crafted, from the typography and color choices to the smallest details of the packaging. Their collection of high-quality work is a testament to this, with stunning designs that capture the feeling of each brand they work with.
One project that JKR worked on that I found very effective, was their rebranding of Burger King. This included a new logo to replace the long-standing one prior. They said that they were inspired by the original Burger King logo, and this was something they wanted to recreate in the new branding. They state, "The new logo pays homage to the brand's heritage with a refined design that's confident, simple, and fun."
For such as huge and recognizable company, it can be rather risky to change the logo, however, JKR was able to effectively rebrand the fast-food company bringing a more organic feel to the brand, thus evoking a higher quality feel to their food.
