Brief:
To develop an advertising campaign, designed to promote better mental health in 16-24 year olds during lockdown.
For this brief, I wanted to explore how this demographic has been affected by lockdown and its implications. My idea was to promote taking regular breaks when either working or studying as this demographic could easily be drawn into just repeating either work, study, or both without allowing themselves to really take some time to focus on themselves.
Instagram Reel promoting the campaign.
For the video aspect of this brief, I wanted to create a type-led notion graphic to be displayed as an Instagram reel, which would reach this demographic effectively.
The message was simple, PAUSE. Not a permanent action like 'stop', but more of a way of taking a break and easily resuming the action afterward. Each letter of pause broke down the advice provided in the printed ad, and the viewer was invited to visit the website provided for more information.
Displayed in areas of public transport, this could get the attention of a teenager maybe on their way home from school whilst waiting on the bus, or a young adult catching the earlier underground tube to their work.
